Success in both fundraising and product sales begins with detailed analysis of your target market. By understanding key demographics and identifying market trends, you can choose the most effective ways to reach your audience, whether through a focused marketing campaign or a specialised broker. In the renewable energy sector, for example, if analysis shows a solar installation clearly saves money versus existing energy bills, the sales case becomes both compelling and straightforward. Effective analysis lays the groundwork for a strong value proposition.
The first step to raising capital is to understand your target market. This is achieved by in-depth analysis of their demographics and identifying indicator trends.
Once you’re familiar with your market-sector, who your target market is and where they reside, your next issue is how to approach them. In short, your marketing program. Above the line, below the line? Retail attack, institutional raise, niche market sniping or broad market scatter-gun, radio, TV, spam, social media, Facebook, twitter, mailshot, telemarketing or maybe a newspaper campaign…. Or possibly just give the entire raising effort over to a broker?
We value disruptive technologies, innovative concepts, and strong corporate governance, particularly within the ESG sector.
Where needed, Echelon also assists funding recipients in managing sustainable funding programmes and provides comprehensive stock-exchange and payment services.
Companies requiring capital to launch or expand turn to us for our extensive expertise. Our team has a proven track record across various sectors, including Leisure and Commercial Property, Corporate Finance, and, more recently, the Sustainable, Renewable, and EV sectors.
There are many similarities between raising capital and selling product. In both processes, it’s important to analyse the target market, what price point they are computable with and if the offering is to a niche or brand market.
Of course, with sustainable/renewable energy, the market already already exists; it’s just a matter of price. If a factory is paying £$€ 00.50 per kWh of energy and a solar farm can offer energy at £$€ 00.25p per kWh the sale should be automatic.
If the product has a high capital cost, it’s simply a matter of amortising the cost of financing the purchase of the product against the current energy bills being paid. ie: if it costs £$€ 10,000 to purchase a solar kit for your home, and you can finance that kit at 8% per annum interest, your loan will cost you £$€ 202.00 per month, if your current bill is £$€ 300.00 the sale should be automatic.
